Spending money in Sephora is easy. I can’t even count the number of times I walked into Sephora and walked out with an iconic black and white bag filled with foundation, palette, moisturizer, eyeliner, beauty blender and the samples I can get my hands on.
Even when I travel around the world, I would find myself walking into a Sephora store or two just to check things out. From layouts to exclusive-items and sampling everything I can.
Sephora just annouced that it would launch a new credit card offering rewards beyond the existing Beauty Insider loyalty program.
The three cards, a Sephora Credit Card, Sephora Visa Credit Card and Sephora Visa Signature Credit Card will be available to select US shoppers in the next few months before being rolled out to all US stores and sephora.com.eing rolled out to all US stores and sephora.com. (sucks to be out of USA and they even have much more products than us)
According to Allure, anyone who opts in for the Sephora Visa Signature Credit Card will also have access to selected Visa cardholder benefits, including discounted travel prices, lounge access at airports, and luxury accommodation deals. Becoming a Sephora card holder (of any kind) will also auto-sign you up to the Sephora Beauty Insider program, if you’re not already a member.
“The Sephora Credit Card was the natural next step in our loyalty journey, truly adding even more value that our clients can use not only within our stores, but also in their day-to-day lives,” said Andrea Zaretsky, Sephora’s senior vice president of CRM and loyalty.
She told WWD that the credit card program is expected to increase loyalty and help “unlock the power” of customer data.
More perks, more discounts and more rewards? 🙂